what i actually do

  • Creative Strategy – Campaign concepting, content planning, and brand storytelling rooted in cultural insight

  • Copywriting – Sharp, high-converting copy for social, email, SMS, and digital ads

  • Brand Voice – Voice and messaging systems that create clarity and consistency

  • Campaign Development – Platform-first ideas built for performance and relevance

  • Digital Marketing – Email, SMS, and paid social execution with a performance lens

  • Creative Briefs – Strategic briefs that unlock bold, on-brand creative

  • Trend Spotting – Constant pulse on digital trends and platform shifts

hey, i’m julia

For nearly a decade, I’ve helped both heritage brands and ambitious upstarts find their voice, define their message, and connect meaningfully with their audiences. From culture-shaping creative strategy to conversion-minded copy, I build brand voices that cut through the noise and content that drives results.

Whether it’s crafting an insight-led campaign, writing scroll-stopping copy, or leading a brainstorm that actually sparks something, I specialize in bringing clarity, cohesion, and edge to everything I touch.

When I'm not developing briefs, you can find me testing new recipes, listening to KCRW, or building the perfect playlist. Speaking of which - here's what's on repeat lately.